Lynda Com - Direct Mail Strategy
File List
| File | Size |
|---|---|
| 01. Introduction/01_01-Welcome.mp4 | 18.36 MB |
| 01. Introduction/01_02-Why mail.mp4 | 42.06 MB |
| 01. Introduction/01_03-Using the exercise files.mp4 | 677.7 KB |
| 02. The Audience/02_01-The 404020 rule.mp4 | 50.75 MB |
| 02. The Audience/02_02-Market segmentation methods.mp4 | 6.82 MB |
| 02. The Audience/02_03-The marketing strategy.mp4 | 10.61 MB |
| 02. The Audience/02_04-Generational considerations.mp4 | 6.29 MB |
| 02. The Audience/02_05-List sources.mp4 | 10.47 MB |
| 02. The Audience/02_06-List maintenance.mp4 | 7.67 MB |
| 02. The Audience/02_07-Frequency or reach.mp4 | 1.67 MB |
| 03. The Message/03_01-The seven key copy drivers.mp4 | 7.77 MB |
| 03. The Message/03_02-The offer.mp4 | 2 MB |
| 03. The Message/03_03-The direct mail package.mp4 | 3.75 MB |
| 03. The Message/03_04-The direct mail letter.mp4 | 3.04 MB |
| 03. The Message/03_05-Placing critical marketing messages.mp4 | 4.07 MB |
| 04. The Format/04_01-Direct mail format terminology.mp4 | 7.72 MB |
| 04. The Format/04_02-Cards and postcards.mp4 | 1.39 MB |
| 04. The Format/04_03-Envelope mailers.mp4 | 2.17 MB |
| 04. The Format/04_04-Folded self-mailers.mp4 | 2.25 MB |
| 04. The Format/04_05-Bound materials.mp4 | 3.76 MB |
| 04. The Format/04_06-Transpromo.mp4 | 2.21 MB |
| 04. The Format/04_07-Parcels and irregular parcels.mp4 | 1.99 MB |
| 04. The Format/04_08-Circulars, inserts, and wraps.mp4 | 1.82 MB |
| 04. The Format/04_09-Newsletters and flyers.mp4 | 2.15 MB |
| 05. Engagement/05_01-Envelopes and opening mechanisms.mp4 | 3.9 MB |
| 05. Engagement/05_02-Varnishes, coatings, and paper choice.mp4 | 36.72 MB |
| 05. Engagement/05_03-Tchotchkes, coins, and the curiosity factor.mp4 | 5.82 MB |
| 05. Engagement/05_04-Notes, stamps, and addressing techniques.mp4 | 4.84 MB |
| 05. Engagement/05_05-Sampling and sensory effects.mp4 | 3.49 MB |
| 05. Engagement/05_06-Cards, stickers, and activities.mp4 | 3.21 MB |
| 05. Engagement/05_07-Contests, surveys, and official-looking mail.mp4 | 5.01 MB |
| 05. Engagement/05_08-Dimensional and hi-tech mail.mp4 | 4.99 MB |
| 06. Leveraging Technology with Mail/06_01-The Intelligent Mail barcode (IMb).mp4 | 2.47 MB |
| 06. Leveraging Technology with Mail/06_02-Variable data printing.mp4 | 4.65 MB |
| 06. Leveraging Technology with Mail/06_03-Personalized landing pages.mp4 | 4.58 MB |
| 06. Leveraging Technology with Mail/06_04-Quick Response (QR) codes.mp4 | 3.9 MB |
| 06. Leveraging Technology with Mail/06_05-Augmented reality (AR).mp4 | 5.1 MB |
| 06. Leveraging Technology with Mail/06_06-Inline finishing for mail.mp4 | 5.06 MB |
| 06. Leveraging Technology with Mail/06_07-Marketing automation.mp4 | 3.17 MB |
| 07. The Environmental Argument/07_01-Is mail bad for the environment.mp4 | 33.68 MB |
| 07. The Environmental Argument/07_02-Green mail strategies.mp4 | 8.01 MB |
| 08. Testing, Tracking, and Measurement/08_01-Establishing the control.mp4 | 34.95 MB |
| 08. Testing, Tracking, and Measurement/08_02-Testing techniques.mp4 | 6.98 MB |
| 08. Testing, Tracking, and Measurement/08_03-Tracking mechanisms.mp4 | 6.92 MB |
| 08. Testing, Tracking, and Measurement/08_04-Measurement formulas.mp4 | 16.19 MB |
| 09. Conclusion/09_01-Next steps.mp4 | 20.93 MB |
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