Lynda - Building Your Marketing Technology Stack
File List
| File | Size |
|---|---|
| 5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4 | 116.98 MB |
| 5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4 | 114.88 MB |
| 3 - 3. Providing the Digital Experience/Creating your digital presence.mp4 | 111.1 MB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4 | 110.52 MB |
| 5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4 | 109.82 MB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4 | 100.15 MB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4 | 99.09 MB |
| 3 - 3. Providing the Digital Experience/Going mobile.mp4 | 98.58 MB |
| 3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4 | 97.73 MB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4 | 96.34 MB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4 | 87.66 MB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4 | 78.72 MB |
| 3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4 | 75.99 MB |
| 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4 | 71.97 MB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4 | 69.19 MB |
| 6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4 | 51.86 MB |
| 5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4 | 50.98 MB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4 | 37.93 MB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4 | 35.29 MB |
| 1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4 | 33.87 MB |
| 7 - Conclusion/Tying it all together and taking the next steps.mp4 | 28.89 MB |
| 1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp4 | 28.67 MB |
| 0 - Introduction/Welcome.mp4 | 26.59 MB |
| 1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp4 | 26.33 MB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp4 | 25.43 MB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp4 | 24.58 MB |
| 2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp4 | 24.34 MB |
| 1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp4 | 23.18 MB |
| 0 - Introduction/What you should know before watching this course.mp4 | 12.14 MB |
Trackers
No trackers found.