Udemy - Marketing Foundation - From Target Audience to Digital Growth
File List
| File | Size |
|---|---|
| Get Bonus Downloads Here.url | 180 B |
| ~Get Your Files Here !/1 - Introduction/1 -Introduction (Julia and Cindy).mp4 | 50.44 MB |
| ~Get Your Files Here !/1 - Introduction/2 -Background What is a Strategy (Julia).mp4 | 31.68 MB |
| ~Get Your Files Here !/1 - Introduction/3 -When and For What do you Need a Marketing Strategy (Julia).mp4 | 8 MB |
| ~Get Your Files Here !/1 - Introduction/4 -The Marketing Mix - And What Aspects are Covered in this Course (Julia).mp4 | 16.4 MB |
| ~Get Your Files Here !/1 - Introduction/5 - Handout and How to Work with this Course.html | 1.07 KB |
| ~Get Your Files Here !/1 - Introduction/5 -Udemy Basics of Marketing and Public Relations Strategies-by Cindy Pfitzmann.pdf | 5.41 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/1 -Defining your Target Group (When you speak to everyone, you speak to no one!).mp4 | 28.49 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/10 -Example of a Story Board_Udemy_Cindy Pfitzmann.pdf | 148.91 KB |
| ~Get Your Files Here !/2 - Defining Your Target Group/10 -Practice video Example of a Story Board.mp4 | 22.17 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/2 -Advantages of Defining Your Target Group.mp4 | 15.23 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/3 -Target Group vs. Target Market.mp4 | 50.11 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/4 -Methods of Analyzing Target Groups.mp4 | 16.28 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/5 -Market Research - The First Step in Defining Your Target Group.mp4 | 19.01 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/6 -Empathy Map Download.url | 88 B |
| ~Get Your Files Here !/2 - Defining Your Target Group/6 -The Empathy Map - Understanding Your Target Group Better.mp4 | 22.34 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/7 -Example of an Empathy Map_Udemy_Cindy Pfitzmann.pdf | 265.26 KB |
| ~Get Your Files Here !/2 - Defining Your Target Group/7 -Practice video How to fill out the Empathy Map.mp4 | 59.82 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/8 -Buyer Persona Template in Canva.url | 113 B |
| ~Get Your Files Here !/2 - Defining Your Target Group/8 -The Buyer Persona - Define Your Ideal Customer.mp4 | 61.51 MB |
| ~Get Your Files Here !/2 - Defining Your Target Group/9 -The Story Board - Visualizing the Customer Journey.mp4 | 65.37 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/1 -What is a Clear Positioning.mp4 | 34.09 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/2 -Porter's Competetive Strategy - Overview.mp4 | 6.1 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/3 -Competetive Strategy Cost Leadership.mp4 | 21.48 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/4 -Competetive Strategy Differentiation.mp4 | 28.56 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/5 -Competetive Strategy Niche Strategy.mp4 | 44.97 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/6 -Spectrum Analysis.mp4 | 31.46 MB |
| ~Get Your Files Here !/3 - Positioning of a Company in the Market/7 -Practice Video Strategic approach to developing a positioning.mp4 | 65.49 MB |
| ~Get Your Files Here !/4 - Developing a Corporate Communication Strategy/1 -Who Do You Want to Reach and What is Your Message.mp4 | 15.76 MB |
| ~Get Your Files Here !/4 - Developing a Corporate Communication Strategy/2 -Importance of a Communication Strategy for Companies.mp4 | 22.01 MB |
| ~Get Your Files Here !/4 - Developing a Corporate Communication Strategy/3 -Affiliation in an Organization.mp4 | 13.37 MB |
| ~Get Your Files Here !/4 - Developing a Corporate Communication Strategy/4 -Elements of a Communication Strategy.mp4 | 22.44 MB |
| ~Get Your Files Here !/4 - Developing a Corporate Communication Strategy/5 -Ten Steps Framework for a Communication Concept.mp4 | 52.36 MB |
| ~Get Your Files Here !/5 - Development of an Organic Digital Sales Strategy/1 -Definition and Characteristics of Organic Digital Sales Strategies.mp4 | 26.56 MB |
| ~Get Your Files Here !/5 - Development of an Organic Digital Sales Strategy/2 -Advantages and Disadvantages of Organic Digital Sales Strategies.mp4 | 8.62 MB |
| ~Get Your Files Here !/5 - Development of an Organic Digital Sales Strategy/3 -Bird's Eye View - PESO Model (Paid, Earned, Shared, Owned Media).mp4 | 28.9 MB |
| ~Get Your Files Here !/5 - Development of an Organic Digital Sales Strategy/3 -Peso Model.pdf | 32.44 KB |
| ~Get Your Files Here !/5 - Development of an Organic Digital Sales Strategy/4 -Marketing Funnel.mp4 | 56.47 MB |
| ~Get Your Files Here !/5 - Development of an Organic Digital Sales Strategy/5 -Practical Video Development of a Digital Marketing Funnel.mp4 | 121.96 MB |
| ~Get Your Files Here !/7 - Wrap Up, Next Steps & Congratulation/1 -Summary and Wrap Up (Cindy).mp4 | 13.29 MB |
| ~Get Your Files Here !/7 - Wrap Up, Next Steps & Congratulation/2 -Congratulations (Cindy).mp4 | 13.54 MB |
| ~Get Your Files Here !/Bonus Resources.txt | 70 B |
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