[FreeCourseSite com] Udemy - Modern Copywriting Writing Copy That Sells in 2018
File List
| File | Size |
|---|---|
| 1. Intro to copywriting/1. Introduction to copywriting.mp4 | 51.13 MB |
| 1. Intro to copywriting/1. Introduction to copywriting.vtt | 3.48 KB |
| 1. Intro to copywriting/1.1 1.1 Worksheet - Course success plan.pdf.pdf | 111.57 KB |
| 1. Intro to copywriting/10. PRACTICE Know your audience.mp4 | 37.87 MB |
| 1. Intro to copywriting/10. PRACTICE Know your audience.vtt | 8.38 KB |
| 1. Intro to copywriting/11. Know your voice and tone.mp4 | 133.71 MB |
| 1. Intro to copywriting/11. Know your voice and tone.vtt | 8.94 KB |
| 1. Intro to copywriting/11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf | 35.33 KB |
| 1. Intro to copywriting/11.2 1.8 Handout - Voice and tone.pdf.pdf | 424.29 KB |
| 1. Intro to copywriting/12. Know your media.mp4 | 152.92 MB |
| 1. Intro to copywriting/12. Know your media.vtt | 10.44 KB |
| 1. Intro to copywriting/12.1 1.9 Handout - Different types of media and their uses.pdf.pdf | 147.17 KB |
| 1. Intro to copywriting/12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf | 957.4 KB |
| 1. Intro to copywriting/12.3 1.9 Worksheet - Planning your approach.pdf.pdf | 40.13 KB |
| 1. Intro to copywriting/2. What is copywriting.mp4 | 91.3 MB |
| 1. Intro to copywriting/2. What is copywriting.vtt | 5.92 KB |
| 1. Intro to copywriting/2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf | 124.31 KB |
| 1. Intro to copywriting/2.2 1.2 Handout - Definitions and terms.pdf.pdf | 218.23 KB |
| 1. Intro to copywriting/2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf | 64.2 KB |
| 1. Intro to copywriting/3. Join our community on Slack!.html | 1.28 KB |
| 1. Intro to copywriting/3.1 How to join the student Slack group.pdf.pdf | 3.46 MB |
| 1. Intro to copywriting/3.2 Link to the Slack group.html | 128 B |
| 1. Intro to copywriting/4. Know your product.mp4 | 188.74 MB |
| 1. Intro to copywriting/4. Know your product.vtt | 12.37 KB |
| 1. Intro to copywriting/4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf | 112.65 KB |
| 1. Intro to copywriting/4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf | 54.29 KB |
| 1. Intro to copywriting/4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf | 167.05 KB |
| 1. Intro to copywriting/5. PRACTICE Know your product.mp4 | 64.03 MB |
| 1. Intro to copywriting/5. PRACTICE Know your product.vtt | 5 KB |
| 1. Intro to copywriting/6. Know your competition.mp4 | 151.65 MB |
| 1. Intro to copywriting/6. Know your competition.vtt | 10.1 KB |
| 1. Intro to copywriting/6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf | 50.44 KB |
| 1. Intro to copywriting/6.2 1.4 Worksheet - USP development worksheet.pdf.pdf | 34.62 KB |
| 1. Intro to copywriting/7. Competitive copywriting.mp4 | 168.26 MB |
| 1. Intro to copywriting/7. Competitive copywriting.vtt | 10.98 KB |
| 1. Intro to copywriting/7.1 1.5 Handout - Getting competitive.pdf.pdf | 212.47 KB |
| 1. Intro to copywriting/7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf | 625.56 KB |
| 1. Intro to copywriting/8. Case study Volkswagen.mp4 | 144.91 MB |
| 1. Intro to copywriting/8. Case study Volkswagen.vtt | 9.27 KB |
| 1. Intro to copywriting/8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf | 74.32 KB |
| 1. Intro to copywriting/9. Know your audience.mp4 | 191.68 MB |
| 1. Intro to copywriting/9. Know your audience.vtt | 12.82 KB |
| 1. Intro to copywriting/9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf | 38.91 KB |
| 1. Intro to copywriting/9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf | 62.55 KB |
| 2. Crafting your copy/1. Intro to crafting your copy.mp4 | 12.04 MB |
| 2. Crafting your copy/1. Intro to crafting your copy.vtt | 2.25 KB |
| 2. Crafting your copy/10. Don't get sued (plagiarism edition).mp4 | 105.77 MB |
| 2. Crafting your copy/10. Don't get sued (plagiarism edition).vtt | 7.62 KB |
| 2. Crafting your copy/10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf | 374.98 KB |
| 2. Crafting your copy/10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf | 170.85 KB |
| 2. Crafting your copy/10.3 2.9 Handout - Types of plagiarism.pdf.pdf | 187.55 KB |
| 2. Crafting your copy/11. Don't get sued part (legal edition).mp4 | 64.87 MB |
| 2. Crafting your copy/11. Don't get sued part (legal edition).vtt | 10.31 KB |
| 2. Crafting your copy/12. Avoid common mistakes.mp4 | 173.29 MB |
| 2. Crafting your copy/12. Avoid common mistakes.vtt | 12.45 KB |
| 2. Crafting your copy/12.1 2.10 Handout - Types of common mistakes.pdf.pdf | 403.98 KB |
| 2. Crafting your copy/12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf | 2.74 MB |
| 2. Crafting your copy/12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf | 487.99 KB |
| 2. Crafting your copy/13. PRACTICE Crafting your copy.mp4 | 49.94 MB |
| 2. Crafting your copy/13. PRACTICE Crafting your copy.vtt | 8.78 KB |
| 2. Crafting your copy/2. The art of persuasion.mp4 | 163.46 MB |
| 2. Crafting your copy/2. The art of persuasion.vtt | 12.3 KB |
| 2. Crafting your copy/2.1 2.2 Handout - Concepts to remember.pdf.pdf | 65.56 KB |
| 2. Crafting your copy/2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf | 41.76 KB |
| 2. Crafting your copy/2.3 2.2 Case study - Old Spice print ads.pdf.pdf | 2.29 MB |
| 2. Crafting your copy/2.4 2.2 Worksheet - Finding your authority.pdf.pdf | 78.87 KB |
| 2. Crafting your copy/3. How to use power words.mp4 | 141.89 MB |
| 2. Crafting your copy/3. How to use power words.vtt | 9.25 KB |
| 2. Crafting your copy/3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf | 146.93 KB |
| 2. Crafting your copy/3.2 2.3 Handout - Power words and phrases.pdf.pdf | 210.8 KB |
| 2. Crafting your copy/4. Structure and technique.mp4 | 171.75 MB |
| 2. Crafting your copy/4. Structure and technique.vtt | 11.8 KB |
| 2. Crafting your copy/4.1 2.4 Handout - “Infomercial” structure.pdf.pdf | 191.03 KB |
| 2. Crafting your copy/4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf | 38.88 KB |
| 2. Crafting your copy/5. How to stir emotion.mp4 | 194.87 MB |
| 2. Crafting your copy/5. How to stir emotion.vtt | 12.93 KB |
| 2. Crafting your copy/5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf | 287.26 KB |
| 2. Crafting your copy/5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf | 265.64 KB |
| 2. Crafting your copy/5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf | 248.19 KB |
| 2. Crafting your copy/6. Writer's block.mp4 | 211.71 MB |
| 2. Crafting your copy/6. Writer's block.vtt | 14.69 KB |
| 2. Crafting your copy/6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf | 587.26 KB |
| 2. Crafting your copy/6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf | 320.03 KB |
| 2. Crafting your copy/6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf | 275.92 KB |
| 2. Crafting your copy/7. How to write simply.mp4 | 174.11 MB |
| 2. Crafting your copy/7. How to write simply.vtt | 12.35 KB |
| 2. Crafting your copy/7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf | 90.35 KB |
| 2. Crafting your copy/7.2 2.7 Worksheet - Planning your writing.pdf.pdf | 308.42 KB |
| 2. Crafting your copy/7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf | 222.81 KB |
| 2. Crafting your copy/8. PRACTICE Writing simply.mp4 | 46.8 MB |
| 2. Crafting your copy/8. PRACTICE Writing simply.vtt | 11.08 KB |
| 2. Crafting your copy/9. Copywriting styles.mp4 | 221.74 MB |
| 2. Crafting your copy/9. Copywriting styles.vtt | 14.6 KB |
| 2. Crafting your copy/9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf | 139.83 KB |
| 2. Crafting your copy/9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf | 323.46 KB |
| 2. Crafting your copy/9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf | 410.61 KB |
| 3. Copywriting formulas/1. Storytelling The Hero's Journey.mp4 | 191.27 MB |
| 3. Copywriting formulas/1. Storytelling The Hero's Journey.vtt | 12.71 KB |
| 3. Copywriting formulas/1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf | 1.08 MB |
| 3. Copywriting formulas/1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf | 9.49 MB |
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