Lynda - Understanding Consumer Behavior with Drew Boyd
File List
| File | Size |
|---|---|
| 01. Introduction/01_01-Welcome.mp4 | 7.15 MB |
| 02. Defining Consumer Behavior/02_01-What is consumer behavior.mp4 | 26.79 MB |
| 02. Defining Consumer Behavior/02_02-Why consumer behavior is important.mp4 | 20.72 MB |
| 03. Psychological Factors/03_01-Motivating consumers.mp4 | 19.37 MB |
| 03. Psychological Factors/03_02-Dealing with uncertainty.mp4 | 21.23 MB |
| 03. Psychological Factors/03_03-How personality affects consumers.mp4 | 26.45 MB |
| 03. Psychological Factors/03_04-Consumer learning.mp4 | 24.6 MB |
| 03. Psychological Factors/03_05-The impact of reference groups.mp4 | 26.93 MB |
| 04. Understanding Purchasing Behavior/04_01-How consumers buy.mp4 | 23.77 MB |
| 04. Understanding Purchasing Behavior/04_02-How organizations buy.mp4 | 25.84 MB |
| 04. Understanding Purchasing Behavior/04_03-What happens after the purchase.mp4 | 25.56 MB |
| 05. Conclusion/05_01-Applying consumer behavior to marketing tactics.mp4 | 28.16 MB |
| 05. Conclusion/05_02-Next steps.mp4 | 16.41 MB |
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